Simple pricing. Real value when you need it.

Start free with the core route workflow. Upgrade only when saved routes, full contact pulling, or team rollout support are worth paying for.

Need this for your team? Request setup help

Free

For reps testing the workflow

$0 /month
  • 30-day sold-home leads
  • Load fresh doors near your territory
  • Basic route guidance and territory filters
  • Try the first-route workflow before you pay

Best for reps who want to see the app, build a route, and decide later if the workflow earns a paid plan.

Lite

For reps working routes regularly

$19.99 /month
  • Build a smart route in minutes
  • Save routes you plan to work tomorrow
  • Saved lead notes and statuses
  • Keep the route workflow moving in the field

Best for reps who are actively using Lightning Leads and want saved routes and a smoother day-to-day workflow.

MOST POPULAR

Pro

For reps who want the full workflow

$49.99 /month
  • Everything in Lite
  • Customer contact lookup in the lead card
  • Pull owner name, phone, and email
  • Turn a strong stop into a call, text, or follow-up faster
  • Tap to call or email without leaving the workflow
  • Crime and fire intelligence
  • Premium scoring and insights
  • Advanced analytics
  • Premium intelligence surfaces for alarm-driven workflows
  • Priority support

Best for reps who are regularly creating routes and want full contact pulling with fewer limits around the workflow.

Team Manager

For teams and managers

$129.99 /month
per manager account + $29.99 per employee seat per month

For teams

Open team calculator

Adjust manager accounts and employee seats only if you already know the rollout size.

Each manager gets their own dashboard and can manage their team.

Total: $129.99/month

  • Everything in Pro
  • Add employee seats ($29.99/seat/month)
  • Team management and route visibility
  • Team area assignments
  • Lead assignment and route coordination
  • Advanced analytics & reporting

Best for managers who need route visibility, seat control, and cleaner rollout across multiple reps.

Need rollout help first? Request setup help.

Simple Rule

Do not buy on hope. Start free, build a real route, and only move up when the workflow is clearly worth paying for.

When Should You Upgrade?

Pay when the value is obvious.

Move Up To Lite Or Pro When

  • You are regularly creating routes and working them in the field.
  • You want saved routes and fewer workflow limits.
  • You want full contact pulling when a stop turns into a real follow-up.

Stay On Free If

  • You are still testing the app and learning the route workflow.
  • You only need occasional route planning.
  • You want to prove the workflow before paying.

What Reps Actually Get

Clear value at every level.

Free and Lite

Build routes faster, work better doors, and keep the core field workflow simple and usable.

Pro and Team Manager

Remove friction, unlock full contact value, and give reps or managers more control over how routes turn into pipeline.

No hidden fees. Cancel anytime.

Guided setup help

Choose iPhone or Android, then build your first route.

Download first, build a route, and let the in-app coach guide the next step after install. If your team still needs help, rollout support is available.

Download for iPhone Download for Android Need setup help?

Team Manager can also bill annually after setup if you want to lock in a market rollout.

Frequently Asked Questions

Can I cancel anytime?

Yes! You can cancel your subscription at any time with no penalties or questions asked.

Is my payment information secure?

Absolutely. We use Stripe for payment processing, which is bank-level secure and PCI compliant. We never see or store your payment information.

Can I upgrade or downgrade my plan?

Yes. Most individual reps start in Free, move into Lite when they want better daily routes and a smoother workflow, and then step into Pro when owner phone and email lookup become worth it.

How quickly can my team go live?

With setup help, many teams can begin working a first market quickly without turning rollout into a big enterprise project.

Does Lightning Leads support do-not-knock compliance workflows?

Yes. Managers can enforce territory discipline and follow-up controls so teams can avoid restricted areas and duplicate visits.

What integrations are currently available?

Stripe and FillQuick workflows are currently active, with expanded analytics connectors and API surfaces in rollout. See the integrations page for current status.

Can enterprise buyers request trust and security documentation?

Yes. We support security review calls and provide operational documentation during procurement and onboarding.